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Message from CEO

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  CEO

  Takayuki Hayashi

  SOWSHOW CO., LTD. which is the predecessor of present SMV JAPAN CO., LTD. started its operation in 1996 as novelty planning company.

  We started the company with a strong feeling that we would like to share happiness with everyone seeing our products born from our ideas are everywhere and they are highly evaluated and used by many people. Since the foundation of the company, we have cherished our philosophy,” Impress people with new ideas” and it is also our starting point.

  Thanks to our customers, we have been able to distribute our various items in the market and some of the hit products have been selling more than 100,000 pieces. Recently, some of the items have been selling more than 5,000,000 pieces and they continue to sell.

  Even though we are a small company, our customers have chosen our products and promotion ideas. Because of that, we have been able to survive and grow. We would like to express our sincere appreciation to all of our customers and partners.

  Our rain goods brand,” mabu”, will mark our 15th year in 2023.
  We launched the brand for our rain goods users to feel worthy of purchasing based on the brand concept of “some good things in everyday life”.
  We have been thinking that valuable items are functional, universal, long-lasting and eco-friendly.

  By realizing our idea to sell the products that can contribute to society in some way, we have received high reputation from our consumers. And now, we created a new mission to achieve,” Employee satisfaction, Customer satisfaction and the Earth satisfaction.”
  We can’t pursue customers’ satisfaction without employee’ one. Having pride in their work by exercising their hidden abilities as professionals develops an appreciation and satisfaction that should lead to sincere actions to provide satisfaction for customers.

  “Human-friendly convenient goods” can satisfy us, but that doesn’t satisfy the Earth. We need to establish a sustainable society to live happily for a long time by using environmental resources effectively. We contribute to the realization of zero-waste sustainable society through the products born from new ideas.
  We believe we must view these changes in the times as opportunities and take on new challenges more boldly than ever before. We aim to be a company that is needed by our customers.

  We look forward to your continued guidance and support.